Are you getting prepare for your exhibition and you still don’t know how to design your booth?
There is no doubt that participating in trade shows is one of the best tools to present and promote your company. therefore, when designing your
Booth, there should be highlighted those advantages and strengths that appeal specifically to your target audience which it will draw the attention of the public and thus make a good impression at first glance.
That way you can capture new potential customers or even better close a deal.
To make it clearer, your booth is like your presentation letter, that’s why the most important thing you should take into account in a good design for your booth is to make it look outstanding and attractive.
It’s time to stand out above the competition!
Factors for success at a trade show.
There are two things that will determine the importance of your participation in a trade show, the design and placement of your booth. Everything has to reflect your company, and you are there to showcase your company’s strengths.
It can be said that it is an extension of your brand or point of sale, so your style must be well defined.
Within your composition a good illumination is a point in your favor, this has as purpose that the audience gets closer and can interact with you, having a better experience.
The selection of furniture is also fundamental, since it must bear the image of the brand, and at the same time be organized in a way that the booth where your products are placed must be very visual and functional, so that the setup allows your visitors to feel comfortable. Success at the trade show can only be assessed by considering your objectives.
What is the purpose of your booth?
You may have two different ideas when setting your objectives: on one side, you want to attract customers and on the other, you want to promote your product or service.
In the first case, you will have to focus on customer service, as well as the way of negotiating and in the second case, you will have to prepare the stand with everything visual focused on the product; however, for your success at the expo you must strengthen both, as they complement each other, making you stand out from the competition.
We know that every element of your presentation counts, so using some marketing strategies will help you increase your visibility.
The tradeshows are really a very powerful marketing medium, because many buyers and sellers are agglomerated in one place, so it is necessary to strategically place your Booth, lights, furniture, among others, thereby bringing a better display increasing the value of your product.
For its primary purpose is to assist in commercial strategies, since it is a direct channel where an ideal organization can deliver success by communicating the strengths of their products.
These are some of the aspects you should take into account to make your booth stand out at the trade show.
Materials:
The right materials to use should be according to the theme and some of them should be adapted to your needs.
One of the most common are aluminum which is suitable for the Booth with large dimensions, creating a visual impact, also if you do not want to use aluminum you can also consider using glass and PVC because they are lighter and are easy to assemble and transport.
Lighting:
As mentioned before, lighting is important because it can create a warm and private atmosphere as well as draw attention to desired areas to attract the eyes from different perspectives.
Colors :
The choice of colors should be those that can project your brand in a unique and distinctive way, in addition to the company’s mission. A clear example of this can be for a technology company, you can decide to choose silvery or metallic colors.
Corporate Elements :
And of course, you cannot forget about corporative elements, large graphics that have the corporate image or it could also be a display that features a video of your company, so it will give a greater experience to your public of your brand.
Budget:
Last but not least is your budget, your booth and design will be adjusted to your budget and its possibilities.
In NEO DESIGN we create booths adapted to all kinds of needs.
Now that you are familiar with the importance of having a good design and everything you need to highlight your brand at a trade show, do not hesitate to contact us. As specialists, we deal with every single element to take into account so that you have a perfect booth and your brand will outstand in front of the competition.
