Tradeshows are becoming a place you should consider for marketing communication activities with your customers. These activities are considered to be a professional strategy used by companies to promote their products and services to their customers. Therefore, an excellent trade show marketing plan will help you to obtain good results with your presence in these events.
How does Trade Show Marketing work?
As it is described, marketing strategies in a trade show will be used to promote your brand, outlining several objectives. In them you have the right opportunity to launch a new product, give brochures with the right information, as well as networking, and most importantly get more potential sales.
Attending a tradeshow that is in line with your industry will give you more possibilities to address your target audience and make your product or service known, and for that you must put importance and plan before, during and after the event.
Here are some tips that will help you take action:
- Establish objectives for your booth:
- Create a list of goals and select the ones you consider most important. For example, to attract potential customers, launch new products, gather competitive information, etc.
- Find the right trade show for you:
– Attend events where customers are part of your target audience.
– Choose the option that best suits your needs and objectives.
- Provide the best experience to attendees:
- Use technology and create a unique experience to meet their needs, providing added value that makes your customers feel special. In addition, it will create more satisfaction, loyalty and also greater differentiation from your competitors.
- Develop an innovative presentation at your booth:
- One of the most prominent trends in trade show construction is the use of new technologies that are very attractive and eye-catching. That is why we recommend the integration of digital screens in the multimedia content of your booth.
- Attract the attention of participants with contests and promotions:
- Giveaways and promotions with prizes are good ways to incentivize potential customers, since everyone always wants to win something.
- Remember to ask for something in return for participation, such as completing surveys, feedback forms or other valuable information.
- Snacks and beverages provided:
- Food and beverage offer at the booths will be very positive for you, since visitors will be there for a couple of hours.
- Also use a water bottle (or other container) with your company logo or image as a promotion and brand reminder.
- Advertise your position on social networks:
- Social media is a great way to let your customers know you are at the event.
- Now that you have reviewed some tips, we can’t forget the online part, which is a fundamental element for your success at the trade show.
This is fundamental for your online strategy
– E-mail Marketing: create an invitation newsletter informing about your participation in the tradeshow.
– Web: Your website is one of the best tools where you can cause expectations of the new product to be launched.
– Automation: nowadays it is very necessary to automate, since there will be customers who will be able to make the purchase, so you will have a better overview and order with your contacts.
– Newsletters: You can create special invitations to your potential customers to increase participation in your Booth.
– Social Networks: when announcing your participation and dates at the tradeshow you can add hashtags to your publications, to increase the number of views to your ads.
– Link building: you can also contact influencers in your sector, and thus generate more visibility. Tradeshows are a great opportunity to get in touch with them.
- Things to keep in mind at the end of the event
First, analyze the data obtained from the fair according to your objectives. In addition to seeing if any of the data you have are new contacts, or any closings with a client, as well as where you can improve. Some other questions that can help you identify your success are:
- Have the objectives set been achieved?
- Was it possible to show the company’s corporate image in the right way?
- Has the message we wanted to communicate has been understood by our audience?
To conclude, because you have everything mapped out, you must follow-up with your new contacts, create a connection, a closer link, and generate trust with them. One tip I would give you is to use the inbound method so that you can effectively connect with your customers and move each one to the corresponding phase. After having these tips and suggestions for trade show marketing, do not hesitate to contact us to help you become the most eye-catching brand at your next trade show.
